If your company is targeting an international audience, you will need a multilingual website to reach your target markets. For businesses wishing to expand internationally, a multilingual website is one of the most efficient way of reaching international customers abroad.
By having your company website accessible to many foreign customers, you are showcasing your company across the planet. For non-English speaking users looking for your product or service, you automatically capture their attention. By offering content in a foreign language, you also get listed in local search engines. Your customers will be able to find your website, while browsing on the web in their own language.
In addition, offering your potential customers content in a language alternative allows them to feel secure and creates a sensation of proximity, that helps for business relationships. A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the your potential customers in a ‘cultural comfort zone’ due to their being able to navigate, understand and interact with the website.
Multilingual content management system
A multilingual CMS or a ‘Content Management System’ allows you to control and manage the content within your web site – without technical training. With a CMS, you can very easily add, delete images and edit text in your web site on the fly, publish texts in foreign languages, add new images, upload videos…. Most CMS, such as Drupal or WordPress, have great standard features, like easy content authoring, reliable performance, and excellent security. There are thousands of add-ons and modules to expand their functionality and meet your particular requirements.
Our multilingual web-based content management systems are for sites with several languages. They are designed to grow with your company, and allow for international expansion.
On site optimization for international expansion
On site optimization deals with having your website structure and source code ready to reach new markets. The objective is to make your site search engine friendly by following some steps that will make major search engines go through and understand what your pages and site are about. This way, we can improve the ranking of your website in local search results of the country you are targeting, and you can reach your target customers in foreign markets. There are many points to look after such as website speed in the countries you are targeting, hreflang annotations, website architecture, rich snippets, xml site maps….
Mobile friendly multi-language websites
Mobile searches can be very important when dealing with other international markets. Websites that aren’t mobile-friendly annoy users and that’s bad for your business. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their on-the-go needs. Besides, Google now help users with finding quality results that are optimized for their devices. For these reasons, the Openvalley agency makes sure that your company website is optimized for mobile devices in the different countries you are targeting.
Publishing fresh content
Many companies find it difficult to keep their web site content as up to date as they would like. Often there are delays getting new content online, the site stagnates and your clients get to see outdated information – and Google may well relegate you in its listings. Google’s “freshness” ranking signals are highly important, while inbound links have become less important. Simply put, if you don’t add fresh content to your website regularly, don’t expect to do well in Google’s search engine results. Google’s freshness ranking signals takes into account recently updated or “fresh” content discovered on a website.
Openvalley offers cloud-based website localization solutions that simplify the process of creating and maintaining your content management system. Our translation management system is now fully integrated to our CMS, which ease the significantly the publication of new contents in foreign languages.
The Openvalley agency develops mulitlingual websites for companies from Germany, to Canada, the United States or Brazil. Like to learn more? Call Openvalley now !