Most Brazilian internet users perform searches in their native language, so in order to reach new customers in Brazil, and tap into the potential of the Brazilian market, SEO is a must. Brazil is the 7th largest economy in the world, with more than 88 million internet users, so you need to get good search engine rankings to reach your Brazilian customers.
Why you should optimize your website for the Brazilian market
With a Gross Domestic Product (GDP) of US$ 2,223 trillion in 2012, Brazil is the world’s seventh wealthiest economy. It is also the largest country in area and population in Latin America and the Caribbean.
The country will host the World Cup in 2014 and the Olympic Games in 2016, demanding massive investments in areas such as urban and social development and transport infrastructure.
The Brazilian economy slowed significantly over 2011 and 2012. The GDP growth of 7.5%, decelerated to 2.7% in 2011 and came to 0.9% in 2012. Industrial output and investment demand were affected disproportionately.
The slowdown was driven by both domestic and external factors. While the stimulus measures undertaken have so far failed to lift economic activity, signs suggest that the business cycle may finally start to gather forward momentum.
How do we make sure your website attracts potential Brazilian customers ?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list in Brazil, the more visitors it will receive from the search engine’s users.
So as to ensure your website appears more frequently into search engine results in Brazil we need to assess your overall digital strategy, optimize your presence on social media, have a website optimized for multilingual search, create great content marketing, look at conversion rates, consider public relations … The Openvalley agency knows how to use social media, how to perform website optimization and content marketing to increase your SEO rank in Brazil and make sure that your website gets more traffic leading to more business for your company.
Here is an overview of Openvalley’s approach to improve your website rankings in Brazil:
What will you get with our SEO services for Brazil ?
– Great visibility: we ensure your site achieves high rankings across the most important search engines in Brazil, on Google.br
– Brazilian native speakers who are Internet-savvy: We make sure the quality of your website content meets your target audience expectations. We are working with specialist native Brazilian speakers.
– Centralized site monitoring and management : we continuously monitor your website rankings and improve results by adjusting your SEO strategy to your competitors in Brazilian and trends on the Brazilian market. It will be is easier to control your website internationalization than if you were dealing with multiple teams across different countries.
– Cost-effective solution: We offer tailored solutions to help you receive high visibility, and we focus on getting the best organic search results for your Brazilian website at a competitive price.
Which digital services to enter the Brazilian market?
1SEO for Brazil
Improve your organic search rankings and digital presence in Brazil. SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
2Social media in Brazil
Social media should be used to connect with your prospective customers in Brazil, which will drive more business. Openvalley assists you in defining the right social media strategy, so as to increase your presence on social networks.
3Content marketing for a Portuguese audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in English to connect with a Brazilian-speaking audience.
The issue of localization and translation of content in Brazilian is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
5Website design in Brazilian Portuguese
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
Launching a pay-per-click campaign in Brazil is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can efectively create paid search campaigns on Google targeting the Brazilian markets.