Most French-speaking online users perform searches in their native language, so in order to reach new customers in France, French SEO is a must. French is the tenth largest language and France is the 5th largest economy in the world, so you need to get good Search Engine Rankings to reach your French customers.
Why you should optimize your website in French ?
The French economy is diversified across all sectors. The government has partially or fully privatized many large companies, including Air France, France Telecom, Renault, and Thales. However, the government maintains a strong presence in some sectors, particularly power, public transport, and defense industries. With at least 79 million foreign tourists per year, France is the most visited country in the world and maintains the third largest income in the world from tourism.
When translating a website into French, we need also to make it « searchable » so as to get good search ranking in France. A simple translation and localization of your website in French is not enough, your website has to be optimized, so that your prospective customers will find you.
How do we make sure your website attracts potential French customers ?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
So as to ensure your website appears more frequently into search engine results in France we need to take into account your overall digital strategy, optimize your presence on social media, have a website optimized for multilingual search, create great content marketing, look at conversion rates, implement the PR approach… The Openvalley agency knows how to use social media, website optimization and content marketing to increase your SEO rank in France and make sure that your website gets more traffic leading to more business for your company.
Here is an overview of Openvalley’s approach to improve your website rankings:
What will you get with our SEO services in French ?
– Great visibility: we ensure your site achieves high rankings across the most important search engines in France, on Google.fr
– French native speakers who are Internet-savvy: We make sure the quality of your website content meets your target audience expectations. We are working with specialist native French speakers.
– Centralized site monitoring and management : we continuously monitor your website rankings and improve results by adjusting your SEO strategy to your competitors in French and trends on the French market. It will be is easier to control your website internationalization than if you were dealing with multiple teams across different countries.
– Cost-effective solution: We offer tailored solutions to help you receive high visibility, and we focus on getting the best organic search results for your French website at a competitive price.
Which digital services to enter the French market?
1SEO for French speaking countries
Improve your organic search rankings and digital presence in France. SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
2Social media in France
Social media should be used to connect with your prospective customers in France, which will drive more business. Openvalley assists you in defining the right social media strategy, so as to increase your presence on social networks.
3Content marketing for a French audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in French to connect with a French-speaking audience.
The issue of localization and translation of content in French is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
5Website design in French
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
Launching a pay-per-click campaign in France is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can efectively create paid search campaigns on Google targeting the French market.