English today is probably the third largest language by number of native speakers, after Mandarin Chinese and Spanish. Approximately 375 million people speak English as their first language. However, when combining native and non-native speakers it is probably the most commonly spoken language in the world. An English translation of your website is a requirement if you are planning to expand your business internationaly.
Why translate your website into English ?
Through the global influence of native English speakers in cinema, music, broadcasting, science, and the Internet in recent decades, English is now the most widely learned second language in the world.
Some other facts about English:
– over 470 million to over a billion people speak English, as a foreign language. Estimates vary greatly depending on how mastery is defined and measured.
– of all the world’s languages (over 2,700) English is one of the richest in vocabulary; the Oxford English Dictionary lists about 250,000 words.
– the countries with the highest populations of native English speakers are, in descending order: United States (215 million), United Kingdom (61 million), Canada (18.2 million), Australia (15.5 million), Nigeria (4 million), Ireland (3.8 million), South Africa (3.7 million), and New Zealand (3.6 million)
– the easiest way to calculate the economic influence of a language may be to add up the gross domestic products (GDP) of all the nations where it is spoken. People who count English as their mother tongue make up less than 10% of the world’s population, but possess over 30% of the world’s economic power.
– two of the main English speaking countries, the USA and the UK, are among the world’s wealthiest countries.
To reach your English customers, your company definitely needs to offer a version of its site in English. And this is certainly an important step, as research shows people are more likely to purchase from a site in their own language.
Here are some facts about the USA and the UK[tab_container initial_open=’1′]
Full name: United Kingdom of Great Britain and Northern Ireland
Population: 61.9 million (UN, 2010)
Area: 242,514 sq km (93,638 sq miles)
Life expectancy: 78 years (men), 82 years (women) (UN)
Monetary unit: 1 pound sterling = 100 pence
Main exports: Manufactured goods, chemicals, foodstuffs
GNI per capita: US $ 36,700 (World Bank, 2012)
Internet domain: .uk
Full name: United States of America
Population: 317.6 million (UN, 2010)
Capital: Washington DC
Largest city: New York City
Area: 9.8 million sq km (3.8 million sq miles)
Life expectancy: 78 years (men), 82 years (women) (UN)
Monetary unit: 1 US dollar = 100 cents
Main exports: Computers and electrical machinery, vehicles, chemical products, food and live animals, military equipment and aircraft
GNI per capita: US $49,800 (World Bank, 2012)
What English language issues do we need to watch out for when translating in English ?
The major issues are vocabulary and spelling differences between the major English-speaking countries – the US, UK, Canada, Australia, New Zealand…Our native translators are qualified to handle these differencies.
English translation of your website: a mix of SEO and localization
However, it takes more than translation to go global. Localizing both the language and content of a website in English is a significant, complex undertaking. If your website is currently not meeting the internet standards, it will not be indexed by search engines in the UK or in the US, and your English speaking customers will not be able to find you.
We have to make sure that your website is “searchable” by English search engines. We also need to be aware that localizing your website for the UK is not as easy as simply translating your site into another language. We must also be culturally aware and sensitive to local customs and needs.
At Openvalley, when translating your website in English, we will take into account these particularities of web translation. That way, we are able to make your website more appealing both to your English customers, and to UK search engines.
Which digital services to enter Great Britain or the USA ?
1SEO for the UK or for the USA
Improve your organic search rankings and digital presence in Great Britain or the USA. English SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
2Social media in the UK or in the USA
Social media should be used to connect with your prospective customers in Great Britain or in the USA, which will drive more business. Openvalley assists you in defining the right Social media strategy, so as to increase your presence on social networks.
3Content marketing for an English speaking audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in English to connect with an English-speaking audience.
4Website translation and localization
The issue of localization and translation of content in English is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
5Website design in English
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
Launching a pay-per-click campaign in Great Britain or in the USA is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can create paid search campaigns in English on Google.