Spanish is the fourth most common language in the world. The total number of Spanish speakers is estimated between 470 and 500 million. The Spanish-speaking population is one of the fastest growing in the world, creating a huge growth opportunity to businesses that willing to enter one of the Spanish-speaking markets. The Openvalley agency provides website translations and localization services to companies willing to reach these new customers.
Why you should translate your website into Spanish
In addition to the potential of Spain as a market, Latin American countries are experiencing constant economic growth and because of that, are becoming more important as trading partners. Besides, Spanish is expected to be the first language of 50% of the population of the United States within 50 years.
Spanish is the second most widely spoken language in terms of native speakers. Global internet usage statistics for 2012 show Spanish as the third most commonly used language on the Internet, after English and Chinese.
And there are some other facts about Spanish you might be interested in knowing:
– There are more than 180 million native Spanish internet users worldwide, according to Internet World Stats.
– Spanish is an official language in 21 countries. In Europe, Spanish is an official language of Spain, and Mexico has the most native speakers of any other Spanish-speaking country. Spanish is also the official language of all the South American countries except Brazil and Guyana ( Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela, as well as Puerto Rico).
– There are over 50 million Hispanics living in the US, making up nearly one sixth of the population and holding over $1 trillion in purchasing power.
– Spain is the fifth largest European economy and now has a per capita income that is close to the average in Europe. Until 2008, the Spanish economy was regarded as one of the most dynamic within the EU. However, the global economic crisis of 2008-9 severely affected the Spanish economy, with a troubled housing market and construction industry. On the other hand, Latin America recovered quite well from the economic downturn, and is now regarded as one of the most promising region in the world.
Latin American economic growth and stability has presented the region as an attractive option for foreign direct investment (FDI), according to a new special report ‘Latin America as an FDI Hotspot’ from the Economist Intelligence Unit. The region has come a long way since the economic and political instabilities of the 1980s and the deregulations of the 1990s. Coupled with an average GDP growth of 4% over the last five years Latin America has transformed into an FDI “hotspot”, with FDI reserves standing today at $750 billion. Among the big players in the region, we have Mexico. Colombia also offers high growth rates having experienced a great deal of growth—particularly in foreign direct investment, which reached $7 billion in 2012, up 90% from the previous year.
Here are some facts to consider about major Spanish-speaking countries:[tab_container initial_open=’1′]
Full name: Kingdom of Spain
Population: 45 million (UN 2010)
Area: 505,988 sq km (195,363 sq miles)
Life expectancy: 79 years (men), 85 years (women) (UN)
Monetary unit: 1 euro = 100 cents
Main exports: Transport equipment, agricultural products
GNI per capita: US $30,400 (World Bank, 2012)
Internet domain: .es
International dialing code: +34
Full name: Argentine Republic
Population: 40.6 million (UN, 2010)
Capital: Buenos Aires
Area: 2.8 million sq km (1.1 million sq miles)
Life expectancy: 72 years (men), 80 years (women) (UN)
Monetary unit: 1 peso = 100 centavos
Main exports: Food and live animals, mineral fuels, cereals, machinery
GNI per capita: US $18,200 (World Bank, 2012)
Internet domain: .ar
International dialing code: +54
Full name: Republic of Chile
Population: 17.1 million (UN, 2010)
Area: 756,096 sq km (291,930 sq miles)
Life expectancy: 76 years (men), 82 years (women) (UN)
Monetary unit: Chilean peso
Main exports: Copper, fish, fruit, paper and pulp, chemicals
GNI per capita: US$18,400 (World Bank, 2012)
Internet domain: .cl
International dialing code: +56
Full name: Republic of Colombia
Population: 46.3 million (UN, 2010)
Area: 1.14 million sq km (440,831 sq miles)
Life expectancy: 70 years (men), 78 years (women) (UN)
Monetary unit: 1 Colombian peso = 100 centavos
Main exports: Petroleum, coffee, coal, gold, bananas, cut flowers, chemicals, emeralds, cotton products, sugar, livestock
GNI per capita: US $10,700 (World Bank, 2012)
Internet domain: .co
International dialing code: +57
Full name: United Mexican States
Population: 110.6 million (UN, 2010)
Capital: Mexico City
Area: 1.96 million sq km (758,449 sq miles)
Life expectancy: 75 years (men), 80 years (women) (UN)
Monetary unit: 1 peso = 100 centavos
Main exports: Machinery and transport equipment, mineral fuels and lubricants, food and live animals
GNI per capita: US $15,300 (World Bank, 2012)
Internet domain: .mx
International dialing code: +52
Boost your exports to Spanish-speaking countries
1SEO for Spanish speaking countries
Improve your organic search rankings and digital presence in Spain. SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
2Social media in Spain
Social media should be used to connect with your prospective customers in Spain, which will drive more business. Openvalley assists you in defining the right social media strategy, so as to increase your presence on social networks.
3Content marketing for a Spanish speaking audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in Spanish to connect with a Spanish-speaking audience.
4Website translation and localization
The issue of localization and translation of content in Spanish is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
5Website design in Spain
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
Launching a pay-per-click campaign in Spain is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can efectively create paid search campaigns on Google targeting the Spanish market.