A great translation of your website can help you perform better in Brazilian search engines, and is a plus to tap into the huge potential of the Brazilian market. However, having a website translated into Brazilian Portuguese will not ensure always high visibility. To do successful business in Brazil, en effective seo strategy will also have to be defined.
Why translate your website into Brazilian Portuguese ?
The economy of Brazil is the world’s seventh largest by nominal GDP and seventh largest by purchasing power parity. Brazil has moderately free markets and an inward-oriented economy. Its economy is the largest in Latin American nations and the second largest in the western hemisphere. Brazil is one of the fastest-growing major economies in the world with an average annual GDP growth rate of over 5 percent. The Brazilian economy has been predicted to become one of the five largest economies in the world in the decades to come.
Portuguese is the official language of Angola, Brazil, Cape Verde, Guinea-Bissau, Mozambique, and Portugal, as well as several islands located in the East Timor Sea, and is widely spoken in many other countries.
Some authors compare the differences between Brazilian Portuguese and European Portuguese to those found between British and American English, while others see the differences between Brazilian and European Portuguese as greater or much greater. The differences in the spoken language are much more pronounced than the differences in the formal written language. As many as 15% of the words are different and limited mainly to flora, fauna, foods, etc.
Producing quality Portuguese content is the key to gaining quality links in Brazil. When you have excellent, user-oriented Portuguese content on your site, you encourage visitors to make that all-important next step, whether it is making a purchase, asking for more information, filling out a contact form, or sharing the information.
When producing and promoting quality Portuguese content off-site, we develop the links that lead directly to improved search results.
Here are some facts to consider about Brazil
Full name: Federative Republic of Brazil
Population: 193,946,886 million (2012)
Largest city: Sao Paulo
Area: 8.55 million sq km (3.3 million sq miles)
Major language: Portuguese
Major religion: Christianity
Life expectancy: 70 years (men), 77 years (women) (UN)
Monetary unit: 1 real = 100 centavos
Main exports: Manufactured goods, iron ore, coffee, oranges, other agricultural produce
GNI per capita: US $8,040 (World Bank, 2009)
Internet domain: .br
International dialling code: +55
Brazilian translation of your website: SEO with localization
Having a website translated or localized into Brazilian will not ensure high visibility in search engines: if your website is not meeting the internet standards, it will not be properly positioned in Brazilian search engines, and your prospective customers will not be able to find you.
To position your website abroad, you need to take into account SEO best practices while still being both engaging and accessible to your audience. There are differences between common translation and website translation. Translation has to be adapted to the requirements of SEO optimization, so as to make your website “searchable”.
The Openvalley agency is able to make your website appealing both to your Brazilian customers, and to Brazilian search engines.
Which digital services to enter the Brazilian market?
1SEO for Brazil
Improve your organic search rankings and digital presence in Brazil. SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
2Social media in Brazil
Social media should be used to connect with your prospective customers in Brazil, which will drive more business. Openvalley assists you in defining the right social media strategy, so as to increase your presence on social networks.
3Content marketing for a Portuguese audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in English to connect with a Brazilian-speaking audience.
The issue of localization and translation of content in Brazilian is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
5Website design in Brazilian Portuguese
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
Launching a pay-per-click campaign in Brazil is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can efectively create paid search campaigns on Google targeting the Brazilian market.