To reach your English customers, your company definitely needs to offer a version of its site in English . You also need to be aware that positioning your website for the UK is not as easy as simply translating your site into English. SEO is the process of improving the visibility of your website in organic search results, so that your British prospective customers will find you.
Why you should optimize your website in the UK ?
Great Britain is the 6th largest economy in the world and is a leading financial center, is the third largest economy in Europe after Germany and Great Britain. The UK service sector makes up around 73% of GDP. London is one of the three “command centres” of the global economy (alongside New York City and Tokyo), is the world’s largest financial centre alongside New York, and has the largest city GDP in Europe. After emerging from recession in 1992, Britain’s economy enjoyed the longest period of expansion on record during which time growth outpaced most of Western Europe. In 2008, however, the global financial crisis hit the economy particularly hard, due to the importance of its financial sector. In 2012, weak consumer spending and subdued business investment weighed on the economy. GDP fell 0.1%, and the budget deficit remained stubbornly high at 7.7% of GDP. Public debt continued to increase.
Most of British online users perform searches in English, so in order to be found by new customers in this competitive market, your company website needs to be optimized for the UK market.
How do we make sure your website attracts potential English customers ?
The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
So as to ensure your website appears more frequently into search engine results in Great Britain, we need to take into account your overall digital strategy, optimize your presence on social media, have a website optimized for multilingual search, create great content marketing, look at conversion rates, implement the PR approach… The Openvalley agency knows how to use social media, how to perform website optimization and to use content marketing to increase your SEO rank in Great Britain. We make sure that your website gets more traffic leading to more business for your company.
Openvalley’s approach to improve your website rankings:
What will you get with our SEO services for the UK ?
– Great visibility: we ensure your site achieves high rankings across the most important search engines in the United Kingdom, on Google.co.uk
– English native speakers who are Internet-savvy: We make sure the quality of your website content meets your target audience expectations. We are working with specialist native English speakers.
– Centralized site monitoring and management : we continuously monitor your website rankings and improve results by adjusting your SEO strategy to your competitors in English and trends on the English market. It will be is easier to control your website internationalization than if you were dealing with multiple teams across different countries.
– Cost-effective solution: We offer tailored solutions to help you receive high visibility, and we focus on getting the best organic search results for your English website at a competitive price.
Which digital services to enter Great Britain or the USA ?
1SEO for the UK or for the USA
Improve your organic search rankings and digital presence in Great Britain or the USA. English SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
2Social media in the UK or in the USA
Social media should be used to connect with your prospective customers in Great Britain or in the USA, which will drive more business. Openvalley assists you in defining the right Social media strategy, so as to increase your presence on social networks.
3Content marketing for an English speaking audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in English to connect with an English-speaking audience.
The issue of localization and translation of content in English is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
5Website design in English
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
Launching a pay-per-click campaign in Great Britain or in the USA is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can create paid search campaigns in English on Google.