An image is worth a thousand words, and this is all the more true in business communication. And the rise of video is a perfect illustration of this. But e-mail marketing is one of the channels that made the least use of these possibilities. However, there are several techniques to overcome the limitations of e-mail.
90% of the information transmitted to a man’s brain rom what he sees. Marketers have known this for a long time and have always favoured visual content, always using the resources available at that time.
From now on, online video, is big, and that is where things happen. While the potential of video storytelling marketing on social networks, websites and video platforms is well recognized, there is still one area in which video remains a challenging field: e-mail marketing. Read more