Google announced on may 21 that paid Product Listing Ads would be rolled out internationally during June 2012. According to a recent post “Connect, Click and Convert Around the World with Google Shopping”, Google believes that this new model, built on Product Listing Ads, will ”help retailers of all sizes connect the right products with customers around the world, increase clicks to their sites, and convert more shoppers into buyers.”
Google Product Listing Ads have definitely changed the game of paid search. Product Listing Ads were introduced by Google in 2012 so as to deliver product specific ads containing an image.
The e-tailer has to load all its product inventory into a feed (a structured spreadsheet, with descriptive fields determined by Google, such as Price, URL, Description, Size, etc). He has to make sure that the feed is always up to date and upload it into Google Merchant Center. Once this is done, the e-tailer will have to link its Merchant Center account to AdWords. Subsequently, great product ads with images and prices included will be showed in search results.