In the current economic outlook, it’s increasingly desirable for companies to expand into other markets throughout Europe, and the rest of the world. The world is shrinking and with it the need to support content for more users means supporting more languages. The Openvalley agency is specialized in designing multilingual websites for companies looking to roll out their internet presence internationally, or planning to internationalize their business.
A multilingual website is any website that offers content in more than one language. Usually, it makes sense to have a multilingual website when your target audience consists of speakers of different languages. Supporting multiple languages on websites is nothing new, but with search engine technology relying on structured data, it has never been more important to make sure you are using the correct markup.
Multilingual vs. Multiregional
To win new foreign customers, your company website should be properly listed on local search engines, in each of the countries you are targeting. Google differentiates Multilingual and Multiregional websites:
• Multilingual: A website offering its content in more than one language. An example would include a Canadian business with separate websites on the same domain for both the English and French versions of its content.
• Multiregional: Google defines multiregional content as a website that “explicitly targets users in different countries.” This gets a bit difficult to explain because websites can be both multilingual and multi-regional, for example you could have a soccer (futbol) site with different versions for the USA and for South America, and both Spanish and Portuguese versions of the South American content.
The first rule of thumb is to make sure you present your pages so that the default language is clear, both to user’s and search engines. This is best achieved by maintaining a consistent base language throughout your website and declaring the default language in the header markup of each page of the multilingual website.
Openvalley is an agency that specializes in building multilingual websites. We do functional, usable and eye catching web design at a competitive price. We make our websites easy to update, and are able to provide either corporate or ecommerce websites, to support your internationalization.
Websites for global e-commerce, or multilingual corporate websites
International e-commerce websites
A simple and effective way of exposing your business to the global market, virtually overnight…We handle the very specific issues related to the international expansion of your e-shop. Speaking to consumers in their own language is proven to support your company abroad, and significantly increase conversions. When going global with an eCommerce website, you need to offer a localized customer experience.
Multilingual Corporate Websites
For companies wishing to expand overseas, a multilingual website now presents one of the most efficient way of securing greater sales volumes abroad. Our Business / Corporate Websites are designed to be used by non-technical users, and are user-friendly, extremely powerful, and flexible enough for your international expansion.
Your company website should be at the center of your global strategy. The internet connects to global markets, so it’s vital to make sure that your business is visible in your target countries. Call Openvalley now to have more information on our multi-language webdesign services.