Italian is spoken by about 70 million people, mainly in this country. In Italy, there are approximately 36 M internet users, out of a population of 60 M people.These are very good reasons to translate and localize your company website so as to grow in this dynamic market.
Why you should translate your website into Italian
Italian is the official language of San Marino as well, and one of the official languages of Switzerland. It is also the second official language in Vatican City and in some areas of Istria in Slovenia and Croatia with an Italian minority. The Italian language is widely known and taught in Monaco and Malta, and spoken in Corsica and Nice.
Italy is the fourth largest European economy and has one of the highest per capita incomes in Western Europe. Italy has a diversified industrial economy, which is divided into a developed industrial north, dominated by private companies, and a less-developed, welfare-dependent, agricultural south, with high unemployment. The Italian economy is driven in large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises, many of them family owned.
Here are some facts to consider about Italy
Population: 61.2 million (UN, 2011)
Capital: Rome
Area: 301,338 sq km (116,346 sq miles)
Major language: Italian
Major religion: Christianity
Life expectancy: 79 years (men), 85 years (women) (UN)
Monetary unit: 1 euro = 100 cents
Main exports: Machinery and transport equipment, chemicals, clothes, wine
GDP per capita: GDP per capita is US$ 30.100 (2012) according to I.M.F.
Internet domain: .it
Source: bbc.co.uk
English into Italian text expansion
Generally speaking, documents translated from English into Italian require more words. This is due to the linguistic features of the language. Often, more words are necessary to say the same thing in Italian than in English.
Italian translation of your website: a mix of SEO and localization
Simply having a website translated or localized into Italian will not be enough: if your website is not be indexed by search engines in Italy, and if you have limited or no presence on Italian social media, your prospective customers will not be able to find you.
Translation has to be adapted to the requirements of SEO, so as to make your website “searchable” by search engines. When translating a website into Italian, keywords have to be included in text copy. A previous research should be carried out to understand which keywords are generally used in Italy. Other elements of the website have also to be translated, such as metadata, anchor texts…
How to boost your export to Italy ?
1SEO for Italian speaking countries
Improve your organic search rankings and digital presence in Italy. SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
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2Social media in Italy
Social media should be used to connect with your prospective customers in Italy, which will drive more business. Openvalley assists you in defining the right social media strategy, so as to increase your presence on social networks.
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3Content marketing for an Italian speaking audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in Italian to connect with a German-speaking audience.
4Website translation and localization
The issue of localization and translation of content in Italian is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
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5Website design in Italy
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
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6Paid search
Launching a pay-per-click campaign in Italy is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can efectively create paid search campaigns on Google targeting the Italian market.
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