Improve your digital presence in Italy with our e-marketing services. A better web presence means higher rankings in Italian search engines and is a first step toward your internationalization in Italy. Working with Italian native speakers, we are able to provide search engine optimization services in Italian, so that your company is able to connect with its Italian audience, and to enter the 4th largest European market.
Why should you get higher search rankings in Italy
Italy has a diversified industrial economy, which is divided into a developed industrial north, dominated by private companies, and a less-developed, highly subsidized, agricultural south, where unemployment is high. The Italian economy is the 11th largest in the world, and is driven in large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises, many of them family-owned.
In 2012, economic growth and labor market conditions deteriorated, with growth at -2.3% and unemployment rising to nearly 11%, with youth unemployment around 35%. The government has undertaken several reform initiatives designed to increase long-term economic growth. Italy’s GDP is now 7% below its 2007 pre-crisis level.
When translating a website in Italian, we need also to make it « searchable » so as to reach a good ranking in Italian search engines such as Google.it. However, to reach your customers in Italy, a simple translation of your website is not enough. Your Italian website has to be optimized, so that your prospective customers will find you.
What will you get with our SEO services for Italy ?
– Great visibility: we ensure your site achieves high rankings across the most important search engines in Italy, on Google.it
– Italian native speakers who are Internet-savvy: We make sure the quality of your website content meets your target audience expectations. We are working with specialist native Italian speakers.
– Centralized site monitoring and management : we continuously monitor your website rankings and improve results by adjusting your SEO strategy to your competitors in Italy and trends on the Italian market. It will be is easier to control your website internationalization than if you were dealing with multiple teams across different countries.
– Cost-effective solution: We offer tailored solutions to help you receive high visibility, and we focus on getting the best organic search results for your Italian website at a competitive price.
How do we make sure your website attracts potential Italian customers ?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. So as to ensure your website is meeting your strategic objectives, our purpose is to obtain improved organic search results in Italy as quickly as possible given a limited budget and timeframe.
To do effective SEO for the Italian market, we need to take into account your overall digital strategy, optimize your presence on social media, have a website optimized for multilingual search, create great content marketing, look at conversion rates, implement the PR approach… The Openvalley agency knows how to use social media, website optimization and content marketing to increase your SEO rank in Italy and make sure that your website gets more traffic leading to more business for your company.
Here is an overview of Openvalley’s approach to improve your website rankings:
The Openvalley’s approach to improve your website rankings in Italy
1SEO for Italian speaking countries
Improve your organic search rankings and digital presence in Italy. SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
2Social media in Italy
Social media should be used to connect with your prospective customers in Italy, which will drive more business. Openvalley assists you in defining the right social media strategy, so as to increase your presence on social networks.
3Content marketing for an Italian speaking audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in Italian to connect with a German-speaking audience.
The issue of localization and translation of content in Italian is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
5Website design in Italy
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
Launching a pay-per-click campaign in Italy is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can efectively create paid search campaigns on Google targeting the Italian market.