If your company is willing to expand rapidly into foreign markets, and to reach new customers throughout the world, Google recently launched a very useful tool called Google Global Market Finder. This new tool helps you discover keywords in other international markets.
Not only does the tool translates your keywords into the languages you select, but it also sheds light on the competitive landscape for these keywords. It will rank each target market and you will be able to find the best market opportunity for these keywords. By combining search volume, suggested bid price, and competition for all of the translated keywords, for multiple locations, you can easily choose in real time the market where you are going to advertise, helping you inyour internationalization process.
To use the tool, you have to enter keywords that describe your product, service or company, and select a region or market you would like to explore. You can choose from regions such as the European, the Emerging Markets, or the Americas.
Businesses can also use the Google Global Market Finder to get market insight. You will be able to answer questions such as “how competitive is this country?”, “how does demand in one market compare to the rest of the world? “, and “how much would it cost to launch an Adwords campaign in this new market?”
However, since machine translation is not perfect, you should be aware that the translated keywords are appropriate for your activity. It will be always strongly advised to work with a native speaker or translator to review the keywords, and to translate the advertising.